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About

Synthetic Pasts explores automated and algorithmic processes designed to change the structure and behaviour of media fragments from the past, in-so-doing, offering them new kinds of ‘afterlife’. These developments - for example, creating ‘holographic’ resurrections of celebrities, deepfake historical figures, animated photos from archives, or voice assistants powered with our deceased relatives’ voice data - connect viscerally with urgent discussions about what futures AI heralds.

 

While there have always been myriad and competing narratives about the past produced from personal and institutional archives, recent advances in deep learning technologies that change, manipulate, or create new media objects present unprecedented challenges. 

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For the first time Synthetic Pasts asks what values and cultural assumptions are embedded in the systems that produce synthetic pasts, and what ethical challenges they present; for example, in relation to datafication, exploitation, bias, deception and (often posthumous) consent. In-so-doing it speaks to human concerns that reach beyond the digital, such as how we grieve, how we express and understand identity, how we articulate and commemorate the past, and the impacts of disinformation. In centring such ethical ambiguities,

 

Synthetic Pasts recognises the ways algorithms intervene within and are shaped by society and culture, including how they mediate our processes of memory and memorization.

image of a woman from the 1950s featuring AI iconography  (neural networks etc).jpg

Research Questions

1.  How do different kinds of users - from members of the public, to artists, to heritage workers - use deep learning algorithms to automate and remediate media fragments of/from the past [creating ‘synthetic pasts’]? What kinds of representations do they produce? 

 

2. How does individual, collective, and cultural memory-making operate in and through such materials? What affects, thoughts, beguilements, deceptions, or diversions (for example) might they produce?

 

3. How is the design of these tools shaped by corporate interests and logics? (That is, business models that rely on data accumulation/extraction and are optimised to operate in the orbit of social networks and platforms). 

 

4. What challenges do these practices bring into focus for everyday users, developers, or for those working in the cultural and creative industries? What ethical considerations do they suggest?

VIGNETTE 1 

In February 2021 people shared short, animated videos featuring their deceased ancestors across social networks. These had been created with MyHeritage’s Deep Nostalgia application which uses blueprint (‘driver’) videos to bring images from the past ‘to life’; the deceased person is seen smiling, blinking, and turning their head. These videos became a runaway networked phenomenon as more than 30 million people animated photos and shared them with their followers. 

Image credits: [1] Canva's Magic Media, 30 Nov 2023, prompt by JK[2] Wix, 13 Dec 2023, prompt by JK.

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