I am interested, firstly, in how technologies shape the memory work and cultural practices of their users and pro-users. Following a (post)digital arts and humanities approach, I take a long view that spans from the early days of radio to more recent AI synthetic media. Secondly, I study the perceived value of digital practices (eg, immersive experiences, blockchain technologies, machine learning) for different stakeholders in cultural institutions and public service broadcasters, looking at how institutional practices are shaped by technology, and digital and cultural policies. In both approaches, a central focus is on the ethical implications of new technologies, charting the lack of diversity, inclusivity and sustainability of digital initiatives at institutional level, but also as new forms of creative media intersect with corporate interests and narratives. Studying social media campaigns by cultural (relations) institutions, a focus of my work has been on thickening strategies towards a methodology that captures the qualitative dimensions of digital engagement.

Most recently, my work focuses on the concept of ‘synthetic pasts’, exploring the ways past-ness is evoked, framed, re-worked and distorted through automated and algorithmic intermediaries and global media platforms.